It all started with a creative funk,
a puppy, and a sparkle of inspiration.
Let us explain…
When serial entrepreneur Alicia Navarro exited her ad tech company after 11 years, she sought spaces that would unleash her creativity. She had books to write, companies to start, life decisions to make! But she was sick of WFH, and co-working spaces sapped her of inspiration.
So, she bought a car and a puppy, and went on a three-month road trip around France and Spain, trying to find spaces to work remotely.
But here she hit another snag. Wifi quality was hard to gauge from Airbnb listings. Desk space, even when provided, was generally lacking power sockets and lumbar support, or was crammed in a dark corner rather than taking in the best view in the property.
She then discovered Cal Newport’s book Deep Work. It backed up her convictions with a wealth of research on how modern work fails to foster inspiration. And that modern living, with the constant pings from IM, social and email, is eroding our ability to focus on the big stuff.
Alicia developed a hypothesis about what the ideal tools to enable deep work might be. She tested her ideas with a series of deep work retreats – at a villa in Spain, a chateau in France, and a townhouse in Portugal. Forward-thinkers flocked to do deep work in these kitted-up spaces.
Just as she was preparing to pitch to investors, Covid hit. The pandemic massively opened minds to the feasibility and benefits of remote work. Alicia raised her investment, hired a team during lockdown, and launched FLOWN just as the Covid restrictions eased.
Having validated the need to help people achieve deep work, Alicia devised a model to make deep work accessible to many, and embedded into the way we work and think. Her idea provided both properties for doing deep work, and software tools for getting into deep work states mentally.