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Give your strategy the focus it needs to fly

Give your work the foundation it needs, by taking time to get the strategy right. Plan out, stress test and refine – with new perspectives and dedicated brain space.

Why your strategy needs FLOWN

Whatever strategy you're working on, deep work principles will help you get it right. The term 'deep work' was coined by computer science professor Cal Newport, and it refers to the kind of mental exertion that results in your best work and your most fulfilled self. Deep work principles also involve productive rest and play – states of mind that, if managed well, will enhance your critical thinking and problem solving powers. Let’s look at the science…
Achieve flow
Strategy ticks off a number of what legendary psychologist Mihaly Csikszentmihalyi calls “conditions of flow”, including clear goals, and, if the work matters to you, an intrinsic sense of reward.
Get on a roll
When you’re in flow, your brain’s prefrontal cortex (where your inner critic lives) is inhibited – meaning you can lose track of time and fly through your work. This makes you feel amazing.
Play productively
Studies show that making time to play is crucial for strategists. Boston College professor of psychology Peter Gray says play is “a state of mind uniquely suited for high level reasoning”.
“Perception is strong and sight weak. In strategy it is important to see distant things as if they were close and to take a distanced view of close things.”
Miyamoto Musashi

Deep working strategists

Bill Gates is no stranger to making space for ideas. His twice-a-year 'Think Weeks', where he retreats to a cabin somewhere in woodland in the Pacific Northwest, have seeded some of Microsoft’s most world-changing innovations. In 1995, he emerged from his cabin with ‘The Internet Tidal Wave’ – a strategy for Microsoft harnessing the internet’s potential.
Entrepreneur Tim Ferriss uses a simple ritual every morning to identify his most pressing to-do. He blocks two to three hours to work on it. “If you get distracted or start procrastinating, don’t freak out and downward spiral; just gently come back to your ONE to-do,” he says.
Will this task matter in nine minutes, nine hours, nine days, weeks, months, or years? That’s the grounding question Bumble founder and CEO Whitney Wolfe uses to prioritise her work. Using this technique means she can confidently cast aside meaningless distractions, and keep focus on the things that truly matter.

Making use of FLOWN to write strategy

Retreat to your own space to thrash out ideas
Get away to give your strategy the space and focus it deserves. Our collection of properties will inspire you as you write and think.
Start searching for FLOWN Away properties
Don't let your big idea down
Join a daily Flock session – our virtual accountability groups – to keep you focused and energised.
Read more about FLOWN Flocks
Master your master planning
Become an ideation machine with the FLOWN Academy, our bite-sized lessons on creativity and flow.
Discover the FLOWN Academy
Create more neural pathways in your brain
Take a FLOWN Quest – a randomly assigned creative challenge - designed to help you see problems from fresh perspectives.
Try FLOWN Quests
Stoke your imagination
Indulge in mentally enriching ideas in the FLOWN Almanac – see where your curiosity takes you...
Read more about FLOWN Almanac

Let FLOWN help you with your strategy.

Membership includes:

FLOWN HERE is a suite of tools to help you with focus, accountability, and creativity.


Join one of our facilitated deep work sessions, and get more done - in the company of our community - than you can imagine. Learn more


Take one of hundreds of challenges during your work break, to shift your perspectives and allow fresh ideas to flood in. Learn more


Delve into our wealth of instructional and inspirational content, including the FLOWN Academy and FLOWN Almanac.
FLOWN AWAY is a curated collection of local and remote homes and hotels that you and your team can use when you need to get away to work.


  • Verified wifi and sufficient power sockets
  • Ideal workspace including monitor and lumbar-supported chair
  • Inspirational aspect and proximity to nature
  • Equipment to support team off-sites
Become a member
Book an escape: get away and flesh out your idea
Compose your masterpieceUNIQUE PROPERTYA room with a beautiful view
Cotswolds, Gloucestershire
Take a 'Think Week'BOUTIQUE HOTELViews to inspire your efforts
Douro Valley, Portugal
Get your pitch deck doneRETREATRetreat to your woodland cabin
Lymington, New Forest
Collaborate with your teamHOMEGrand spaces for big ideas
Epping Forest, Essex
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